Cecilio pedro hapee toothpaste biography template

Cecilio pedro wikipedia He developed his own brand of toothpaste, Hapee. Contending against well-known, international brands is a tough one, so Dr. Pedro realized that the only way that his toothpaste can get noticed is to sell them at a lower price, 50% less that of Colgate and Close up.

Cecilio kwok pedro biography He founded the Lamoiyan Corporation, which became the manufacturer of the first locally produced toothpastes “Hapee” and “Kutitap” (sparkle). They were sold in the Philippine market at 50 percent lower than the selling price of the well known foreign brands.

Cecilio kwok pedro family background Dr. Cecilio K. Pedro founded Lamoiyan Corporation and developed the Hapee toothpaste brand in after his previous aluminum toothpaste tube business failed. Despite initial skepticism, Hapee is now a major competitor in the Philippine toothpaste market against global brands.

Cecilio kwok pedro religion The phenomenal Dr. Cecilio K. Pedro, whose Lamoiyan Corp. is known by the toothpaste Hapee (among others), celebrated his 70th birthday at the Reception Hall of the Philippine International.

Cecilio kwok pedro description

• Pedro decided to try venturing into toothpaste making by getting some help from a japanese company. He tied up with the japanese company and started the said project. • And so the birth of Hapee Toothpaste.

Cecilio kwok pedro birth place Challenging the Giants: The Rise of Hapee Toothpaste. Since , Cecilio Pedro has been the driving force behind Lamoiyan Corporation, turning it from a venture producing aluminum toothpaste tubes into a formidable challenger to multinational giants in the toothpaste industry.

Cecilio kwok pedro age He is responsible for the creation of the toothpaste brand Hapee. His Company is the Philippines' first homegrown toothpaste company to penetrate the local market after competing with multi-national brands like Colgate and Close-up.

Cecilio kwok pedro business Hapee Toothpaste ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.